The challenge
The clinic had two locations in Bengaluru and an existing website with service pages and blog posts. New content risked competing with the pages that already ranked, and the team needed a website they could update themselves without calling a developer.
The objective
Grow visibility for treatment searches in both neighbourhoods, publish consistently without cannibalising existing pages, and launch a premium website that patients, search engines and AI assistants can all understand.
Our strategy
We audited every existing page and mapped each important search to exactly one page. From that map we built a six-month calendar of blogs and service pages, with a cadence of at least two new articles a week. In parallel we designed a new website with a clear menu, treatment pages and structured data for the clinic and its doctors.
What we did
Content was written to Google’s people-first guidelines with clear answers near the top of each page. The website runs on a custom PHP and MySQL CMS, so every heading, image and button is editable from the admin. We also allowed search engines and AI crawlers to index the site quickly.
The results
The clinic now has a predictable publishing rhythm, a content plan that protects existing rankings, and a website its own team can manage. Performance figures will be added here once the clinic reviews and approves them.
Before and after
Before
Ad-hoc blog posts that could compete with existing pages.
Website updates depended on a developer.
After
A six-month, cannibalisation-safe content calendar.
A fully editable CMS website built for search and AI discovery.
Technology used
- PHP & MySQL CMS
- Google Search Console
- Schema.org structured data
