Ads that bring customers, not just clicks.

Which ad platform is right for you?

Here’s the honest answer: probably not all of them. Each platform is good at something different.

• Google Ads captures people actively searching for what you sell. If there’s search demand, start here.
• Microsoft (Bing) Ads reaches a slightly older, business-heavy audience, often at lower cost per click. It’s a quick win once Google is working.
• LinkedIn Ads lets you target by job title, company size and industry. Clicks cost more, but for B2B the quality can be worth it.
• Meta Ads (Facebook and Instagram) are brilliant for creating demand, visual products, local businesses and retargeting.
• ChatGPT Ads put your offer in front of people researching inside ChatGPT, where ads are available. It’s a new channel, so we test it with small budgets and clear measurement before scaling.

Tracking comes first

Ad platforms use automated bidding. That’s powerful, but it optimises for whatever you tell it is a conversion. If tracking is wrong, the algorithm will very efficiently find you the wrong people. So before we spend a rupee, we make sure enquiries, calls and sales are tracked properly and, where possible, connected to your CRM.

Creative is the new targeting

Platforms are very good at finding people. What they can’t do is make your message compelling. That’s why we test hooks, formats and offers constantly, and why every ad sends people to a page that continues the same conversation.

One honest report

Each platform claims credit for the same sale. We report blended numbers across all of them (spend, leads, customers, cost per acquisition and return) so you see the real picture.