More buyers now ask AI assistants questions like “which agencies in Bengaluru do SEO?” or “what is the best CRM for a small sales team?”. If your business is not part of those answers, you are invisible at an important moment. Here is how to change that.
Step 1: See what AI says about you today
Ask a few AI assistants the questions your customers ask. Ask what your company does, and how you compare with a competitor. Write down the answers and the sources they mention. Repeat the same questions every quarter to track progress.
Step 2: Write answer-first pages (AEO)
Answer engine optimisation means structuring content so a clear answer can be lifted from your page. Use headings phrased like real questions, put a direct one or two sentence answer right under each heading, then add the detail, examples and exceptions.
Step 3: Make your facts consistent (GEO)
Generative engine optimisation focuses on how AI tools understand your brand overall. Your services, locations, founding year and leadership should read the same on your website, LinkedIn, Google Business Profile and directories. Contradictions make AI tools less confident about you.
Step 4: Add structured data
Schema markup tells machines exactly who you are: your organisation, services, FAQs, articles and authors. It does not guarantee a mention, but it removes guesswork.
Step 5: Earn mentions on trusted sites
AI tools rely heavily on what other sites say about you. Industry publications, “best of” lists, partner pages, podcasts and genuine reviews all help.
Step 6: Show the people behind the expertise
Named authors with real credentials make your content more trustworthy to readers, search engines and AI systems alike.
What to avoid
Hidden text, fake reviews and mass-produced pages might look like shortcuts. They tend to backfire and put your reputation at risk. Slow, honest work wins here.
Want help? Our SEO, AEO and GEO service covers every step above.
